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Yep, folks sure do love them some boring-ass car colors. Though I have to say there's one car I'd love in white, and that's a new Challenger. And maybe a mid-60s Cadillac. Yeah, come to think of it, maybe white's not so bad. It finally clawed its way into first place last year, breaking the global preeminence maintained by silver for many years. After white, black is the color of choice in many markets, with the silver and grey hues occupying third place. Not an acual color in the lot of them. The fine people at PPG are the ones keeping track of this battle, naturally: hit the jump for their press release on automotive paint trends. But seriously, white: is it growing on you, and what cars look good in it?
PPG announces annual automotive color popularity, trend data
- White remains No. 1 color globally.
- Metal shades such as gold, bronze and copper increase in popularity.
- Overall use of color is on the rise.
- PPG introduces 64 new colors at annual automotive color trend show.
TROY, Mich., Oct. 10, 2012 – PPG Industries (NYSE: PPG), the world's leading manufacturer of transportation coatings, today released its annual automotive color popularity and trend data. While white retained the leading spot as the most popular car color based on 2012 automotive build data, PPG forecasts that the overall use of color is on the rise.
According to PPG's annual survey of global color popularity, white ranked first (22 percent) and silver was second (20 percent), followed by black (19 percent), gray (12 percent), red (9 percent), natural (8 percent), blue (7 percent), green (2 percent) and other colors (1 percent).
"Color is one of the first characteristics noticed in product design, and it is increasingly being used in everyday items, from cell phones to large appliances, based largely on automotive trends," said Jane E. Harrington, PPG manager, color styling, automotive OEM (original equipment manufacturer) coatings. "The palette being developed for the automotive segment continues to be influenced by culture, nature, fashion, interior design, color popularity and new pigment technology."
During this year's annual Automotive Color Trend Show held at PPG's offices here in late September, the coatings company presented its ideas for future vehicle colors to leading global automobile manufacturers. Titled "Perspective," the 2012 show presents PPG's unique viewpoint and angle on color direction, using insight from all the company's businesses that color items such as laptop computers, homes, buildings, airplanes, ships and heavy equipment.
"PPG's internal network of more than 20 color experts and six color styling laboratories around the world keep our company in the vanguard with color trends," Harrington said. "This global perspective on multiple end-use markets gives PPG unique color expertise that is unmatched in the industry. No coatings company colors more types of surfaces than PPG."
PPG presented 64 new exterior shades to automotive designers for consideration in designs of the 2015-2016 model years. These included colors such as: Al Fresco, a silver metallic with fresh green tint; Victoria Grey, a classic grey with an iridescent highlight of gold metal; Opulence, a refined red pearl with intense jewel tone; Glacier, an icy graphite grey with a slight violet blue tone; Sunshine, a bright high-sparkle intense yellow; and Elixir, a metallic mixture of silver and magenta.
"Our consumer research has clearly shown that color is critically important to car buyers," Harrington said.
A 2011 survey of automotive consumers by PPG revealed that:
77 percent of respondents said exterior color was a factor in their automotive purchase decision.
Owners of large luxury cars, sporty cars and large premium SUVs place the most value on getting the color of their choice.
45 percent of respondents said they would prefer a wider range of color choices.
In addition to color trend forecasting, PPG continues to develop paint technologies that offer automotive design options for enhancing appearance and helping automobile manufacturers differentiate their brands, according to Harrington. "For example, metallic flake effects have become increasingly popular. A classic color such as blue can be updated with a high-sparkle glass flake or a fine bright aluminum to create more of a liquid or silk appearance," she said.
Regional details regarding PPG's 2012 automotive color popularity data:
In North America, white ranks first (21 percent), followed by black (19 percent), silver and gray (16 percent each), red (10 percent), blue (8 percent), natural (7 percent) and green (3 percent).
In Europe, white is also most popular (23 percent), followed by black (21 percent), gray (17 percent), silver (13 percent), blue, natural and red (7 percent each), other colors (3 percent) and green (2 percent).
In the Asia Pacific region, silver and white tied for most popular (23 percent each), followed by black (19 percent), natural (10 percent), red (9 percent), gray (8 percent), blue (7 percent) and green (1 percent).
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world's leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.
Editor's Note: Electronic images of PPG's 2012 color popularity charts and additional information can be obtained by contacting Jeremy Neuhart at 412-434-3046 or email@example.com.
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
10/15/2012 2:44 PM
I love white because it shows off the body lines much more than any other color. However, I don't like cheap lookin white cars. It either needs to be a very good gloss white or a pearlescent white
10/15/2012 3:25 PM
The BRZ looks pretty awesome in white too.
10/15/2012 4:43 PM
I dont know if I will every buy a truck that isn't white. They hide the dirt so well.
10/15/2012 4:51 PM
Thanks to Apple, white is now a color that's not reserved for appliances. It's cool, even though I still think that the data is slightly skewed because I'm sure PPG counts fleet vehicles in its numbers...
10/15/2012 5:17 PM
I never liked white as the only or main color on a vehicle. Just never cared for it, looks plain to me. Also makes a vehicle looks like a fleet vehicle.
10/15/2012 9:09 PM
My Blazer's GM Blue. I win.
10/15/2012 9:59 PM
Retroman, good point.
10/15/2012 10:30 PM
My 95 Mustang is white and the paint is peeling. Yay Ford paint! Fleet vehicles would definitely skew the numbers. Gotta admit that white Challenger looks really nice. Hate the rims though...
10/16/2012 5:25 AM
Would someone explain exactly what the colour "natural" is ???
10/16/2012 5:27 AM
And aren't Apple products appliances? I thought they were.
10/16/2012 7:18 AM
White is bland. I only bought my white Mustang because it was the best 79 Mustang coupe I could find for a fair price.
10/16/2012 9:46 AM
I don't know of any car that doesn't show-off white well. It's also best for those scorching summers in Texas. I don't feel sorry for those people with black on black (exterior/interior), can you hear the sizzle?! It also hides small dings and looks good in either glossy, satin or matte finishes.
10/16/2012 1:14 PM
^ I live in Texas too and black on black (Ive had 3 like this) arent bad as long as you have tint on your windows, keeping it clean is the problem with black.
10/16/2012 1:16 PM
"Thanks to Apple" - dumbest statement ive read in a long time.
10/16/2012 1:53 PM
It really is all about the quality of the paint. I like my white Jeep because there is so much black contrast. Lexus and Mercedes really have quality paints. Especially White. It looks so thick
10/19/2012 4:47 AM
Nothing is more boring then white.
10/19/2012 7:21 AM
It looks pretty good in white but too much is too much (replace the rims and we have a winner). I had a Celica T18 once in white, that was a good looking car.
10/19/2012 9:06 AM
I hate white. But I think it's a little better than any variant of silver/grey, a frequent most-common-color. Just hit the streets and you'll see car after car in light grey or silver. For me, grey/silver just screams "beige" (if beige actually screams; it more just whimpers). I'm an individual, I like anything that bucks the trend, anything that stands apart, without being garish. My favorite color is green and I'm glad that green is only 3% of the market.
10/19/2012 9:53 AM
I think white is at the top of the charts because most commercial vehicles are white! Easy to read any color logo on a white vehicle. I hate white but I have seen some cars pull it off nicely. I will never own a white car though...my '64 Lincoln is an off white though...I had no choice on that; thats how she came.
10/21/2012 8:36 AM
If it's a '71 Hemi 'Cuda, I'll take it in In Violet, please (the Plymouth name for Plum Crazy). Otherwise, black, or a blue so dark you'd mistake it for black.
10/28/2012 9:54 PM
I recently purchased a white 2011 Challenger RT Classic with red strips and I've gotten so many compliments even from other Challenger owners :) I love my white Challenger RT.